Remember: Images Can Send Your Email to the Spam Folder

A third important thing to remember about using images in your email template is that the use of images can result in your email going to the spam folder. It’s not the use of images exclusively that can land you in the spam folder, but overuse, bad use, and certain other triggers when combined with your overall sender reputation and quality score can mean that emails hit the spam folder instead of the inbox. In fact, if you have started experiencing an inbox deliverability problem, then one of the first steps that you should take is to remove some of the images from your email.